Mercedes-Benz Wants to Take Top Spot from BMW in the Premium Segment

If Daimler CEO Dieter Zetsche's dream comes true, Mercedes-Benz is on course to become the world’s leading premium car maker both in sales as well as in profits. As Automotive News reports, Zetsche sent a letter to the firm's employees admitting that chief competitors Audi and BMW are growing faster than Mercedes.

"Some of our competitors are now growing faster and more profitably than we are. Granted, those are just snapshots in time and should not be overestimated. After all, many of our best new products are yet to come" Zetsche wrote in the letter.

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