Mahindra Wants to Become “India’s First Global Cult Brand”

M&M is not just a well-known candy but also the name of a part of the Mumbai-based Mahindra Group - an Indian conglomerate with a market value of $17.6 billion that has 119,900 employees in more than 100 countries and is involved in almost everything from banking and agribusiness, to aerospace technology and real estate.

M&M, which stands for Mahindra & Mahindra, is the flagship company of the Mahindra Group and has a presence in both the automotive and tractor businesses. Anand Mahindra, son of one of India’s richest families, leads the company.

Mahindra certainly has great ambitions for his company and SsangYong, the bankrupt Korean manufacturer which he bought in November 2010. Automotive News reports that Anand recently stated “We want to be India’s first global cult brand”.

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