Toyota Sports Up Prius with new PLUS Package from TRD

At last year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, Toyota displayed a lightly modified version of the Prius Hybrid to inaugurate its new line of accessories under the PLUS moniker.

Now it’s time for the Japanese automaker to release the production version of its modestly sported up Prius with the commercial launch of the PLUS Performance Package that will be available for order in July in limited numbers.

The package features styling and performance upgrades, and is optionally available on all Prius models with pricing set at $3,699 for the Prius Two, Three, and Four trim levels and $2,999 for the Prius Five.

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