Opel Increases Market Share in Europe, GM Still not Happy

Opel has increased its share in Europe this year, with sales rising 6% up to May, giving the brand a market share of 7.4%, compared to 7% in 2010. So mother company GM must be satisfied, right?

Well, not entirely, according to Automotive News. And that’s because Opel’s cars are technologically advanced and due to high German working rates, are quite expensive to manufacture. However, they cannot be sold in prices similar to direct competitors such as Volkswagen because they lack their rivals’ image.

Read more »