Volvo Aims to Boost Sales in China, Become Known for More than Safety

Volvo wants to increase its sales in China by at least 60% this year, to 50,000 cars, and to 200,000 by 2015. And how does the Swedish carmaker, which is owned by China’s Geely, intend to do so? By adding user-friendly comforts and a touch of luxury, according to Volvo’s CEO, Stefan Jacoby.

The reason for this shift is that Volvo’s greatest asset, safety, is not a unique selling point any more now that most rivals have made similar advances in this sector.

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