Toyota Says Prius US Sales Will Outperform 2010 despite Earthquake Setback

In spite of the earthquake and Tsunami that devastated Japan last March and which deeply affected the country’s automobile production capabilities, Toyota remains confident that US sales of the Prius will outperform those of 2010.

The lack of inventory, with many dealers reporting as little as one day’s worth of Prius cars on their lots, led to a whopping 61% drop in July sales in the US, which is the lowest since 2004. And that’s significant because the US accounts for almost half of the all Prius models sold worldwide, which makes it Toyota’s most important market for its compact hybrid.

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