Double Standards, or how (Not) to Sell Cars to Women
In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.
It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.
Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.
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